Lennart created Amaura with a clear purpose, to set a new standard for quality and trust in the jewelry world.

Every design, every coating and every material is personally tested, not to follow the trend, but to prove that true quality can be felt.

Amaura was created for people who want to be sure that what they wear is made with care, durability and honesty.

As founder, Lennart believes that luxury is not about price, but about standards.

When you choose Amaura, you choose jewelry that does not cause allergic reactions and that lasts through the motions of life.

Everything must be top-notch – of the highest class, because people deserve products they can trust, year after year.

But Amaura is about more than jewelry.

Lennart sees the brand as a symbol of strength and momentum, proof that ambition and consideration can exist side by side.

His vision is to inspire others to create their own progress, in sports, entrepreneurship and life itself, with the same determination and belief in quality that Amaura is built on.

Even as a child, Lennart learned to tell the difference between real metals.

Together with his grandfather, he could recognize the karat of gold from a distance by its color and glow.

Later, he learned from a goldsmith how to forge his own ring out of 22-karat gold – an experience that became a symbol of precision, passion and respect for the craft.

That was the beginning of Amaura.