BEHIND THE SYMBOL
ABOUT AMAURA
OUTSTANDING DEDICATION TO QUALITY AND DESIGN
Amaura is an independent Danish jewelry brand based in Odense. The company is known for its uncompromising focus on quality, durability and modern aesthetics.
Each piece of jewelry is made of stainless steel and coated with durable layers of gold or silver to maintain its shine year after year.
Lennart Hafstrøm, the founder of Amaura, has had a clear vision from the beginning – to make luxury accessible without compromising on quality. This approach has shaped Amaura's design philosophy, where simplicity, strength and balance come together in every piece of jewelry. The brand is constantly developing its materials and processes with a focus on long-term durability and responsibility. Amaura stands for a new form of luxury – one that can be worn every day, with awareness and confidence.
SUSTAINABILITY
Long-term thinking is at the core of Amaura's philosophy. We design jewelry that unites beauty, durability and thoughtfulness - because true luxury is about awareness. Every Amaura design is created with respect for materials, people and the environment.
BEHIND THE SYMBOL
Amaura's energy stems from a simple thought that true beauty is found in balance. Each design bears witness to the founder's pursuit of calm, strength and self-confidence. For us, jewelry is not just about aesthetics, but about the feeling you carry with you, a symbol of balance and awareness.
CRAFTS &
MATERIALS
At Amaura, quality and craftsmanship go hand in hand. Each piece is crafted from stainless steel and plated with durable layers of 18K gold or silver, designed to retain its shine year after year. We combine modern aesthetics with durable materials so you can wear your jewelry every day, with strength, elegance and peace of mind.